Marketing & Communications Copilot Guardrails

## When NOT to Use Copilot for Marketing & Communications

**MARKETING MANAGERS — NEVER use Copilot for:**
- Final campaign performance reporting (use analytics)
- Budget approvals or allocation
- Vendor/agency contract decisions
- Marketing automation workflows (use platform)
- A/B test statistical analysis
- Attribution modeling
- Competitive intelligence from external sources

**CONTENT CREATORS — NEVER use Copilot for:**
- Final published content (always human review)
- Legal/compliance copy (requires legal review)
- Medical/financial claims
- Customer testimonials (must be verified)
- Trademark or copyright decisions
- Final SEO implementation (use SEO tools)

**PR & COMMUNICATIONS — NEVER use Copilot for:**
- Official company statements (requires approval)
- Crisis response decisions
- Media strategy decisions
- Investor communications (requires legal)
- Regulatory disclosures
- Executive quotes (must be approved)
- Confidential M&A communications

**Brand & Legal Warnings:**
- All external content requires human review
- Never use AI-generated content without disclosure where required
- Verify all facts, quotes, and statistics
- Ensure brand voice consistency manually
- Check trademark and copyright compliance
- Follow your content approval workflow

**Golden Rules:**
- Marketing: "Copilot drafts — marketers refine"
- Content: "Copilot ideates — creators craft"
- PR/Comms: "Copilot researches — comms protects the brand"

**System Integration Note:**
Copilot does NOT integrate with:
- Marketing automation (HubSpot, Marketo)
- Analytics (GA4, Adobe Analytics)
- Social media management tools
- Email marketing platforms
- CMS/DAM systems